Share this Job

Job Title:  PUBLIC RELATIONS SPECIALIST-CARSON CITY

PUBLIC RELATIONS SPECIALIST - 60027832
Posting Close Date:  N/A
Location: 

CARSON CITY, NEVADA, US, 89701

Requisition Id:  8607

PUBLIC RELATIONS SPECIALIST-CARSON CITY - Requisition ID: [[id]] 

Posting Close Date: N/A 

Geographical Location: Carson, Minden, Gardnerville, Genoa  

 

Department: DEPARTMENT OF TOURISM AND CULTURAL AFFAIRS

Division: DTCA - DIVISION OF TOURISM 

Business Unit: HR-COMMISSION ON TOURISM 

Work Type: UNCLASSIFIED 

*Pay Grade:  

Salary Range: - $73,366.00 

Fulltime/Parttime: Full Time 

 

Recruiter: SARV LONG 

Phone:  775 684-0114 

Email: s.long@admin.nv.gov 

 

 

Position Description

The Division of Tourism operates within the Department of Tourism and Cultural Affairs to help achieve the Governor’s strategic priority of a vibrant and sustainable economy. In addition to managing state tourism efforts, the Division provides communities and businesses with development resources, training, and grant assistance that help bolster local economic bases and diversify regional economies. 

Under the direction of the Deputy Director of the Department of Tourism and Cultural Affairs, and supervision of the Public Relations Manager, this position supports Nevada Division of Tourism’s pubic relations efforts, focused on industry relations and public affairs.

This Public Relations Specialist position will be filled in either Carson City or Las Vegas, depending on the applicant pool. To apply for the Las Vegas area, please see announcement 8771. As part of the public relations team, the position will manage the agency’s public affairs program, working with the public relations manager to develop an awareness of the importance of the Division of Tourism’s efforts to support Nevada’s economy. The public relations specialist will also respond to media inquiries regarding the state of the tourism industry and other issues. The program will include:
•    Interfacing with and providing reports to the Governor’s communications staff on any media inquiries or statewide issues
•    Working with executive leadership and research staff to provide statistics for industry inquiries
•    Seeking out opportunities and pitching stories and interviews to appropriate media
•    Raising awareness of Nevada Division of Tourism’s efforts through stakeholder engagement
•    Developing a Legislative outreach strategy
•    Holding events for Tourism Day at Legislature
•    Preparing and distributing press releases as needed
•    Working with outside agency on projects and initiatives that elevate Nevada Division of Tourism’s brand perception

This position will be available to work remotely 50% of the time.
 

Position Description

The public relations specialist will implement a strategic plan to manage and evolve the Nevada Division of Tourism’s social media accounts. This will include setting and reaching goals to improve the Division’s industry social media presence. This will include:

  • Working with executive leadership to enhance the agency’s presence on LinkedIn • Overseeing and scheduling posts for industry social accounts on Facebook, Twitter, and LinkedIn
  • Monitoring industry partner Facebook group and improving engagement
  • Seeking out social media opportunities based on industry trends

 Additionally, the public relations specialist will work with the industry relations team to expand partner communications. This position serves as the point person for industry database management and proactively monitors, updates, and tracks industry communications. Tasks will include:

  • Serving as Constant Contact administrator
  • Ensuring appropriate staff has access to accounts
  • Staying up-to-date on Constant Contact enhancements or updates
  • Working with internal staff to ensure database is updated on a quarterly basis
  • Monitoring incoming subscribers to ensure they are valid
  • Writing and distributing official industry-related communications via Constant Contact
  • Updating and managing the industry-facing website TravelNevada.biz in Word Press platform
  • Coordinating external reports such as the agency Annual Report 
  • Working with staff regarding any industry press announcements such as new hires and conferences

Position Description

When appropriate, the public relations specialist may provide domestic media support on the tourism side. Travel Nevada work will be designated by the public relations manager and may include:

  • Arranging and coordinating itineraries
  • Booking travel for journalists and/or influencers
  • Providing content and assets
  • Other duties as assigned

Minimum Qualifications

This is an open competitive recruitment, open to all qualified applicants. This position is appointed by and serves at the pleasure of the Director of Tourism and Cultural Affairs.  College degree from an accredited college or university preferred, with emphasis on communications. Must have strong writing skills and a background in public affairs and/or public relations. In additions, the public relations specialist is preferred to have a solid understanding of Constant Contact or similar database and of Word Press or other content management systems. A brief writing sample will be requested upon interview selection. 

This recruitment may close at any time based on the number of applications received.  Qualified applicants are encouraged to apply as soon as possible.

 

*The salary range indicated in this announcement is based on the Employee/Employer retirement compensation schedule. An employer-only option is available at a reduced salary range.

 

The State of Nevada is committed to Equal Employment Opportunity/Affirmative Action in recruitment of its employees and does not discriminate on the basis of race, color, national origin, religion or belief, age, disability, sex, sexual orientation, gender identity or expression, pregnancy, domestic partnership, genetic information (GINA), or compensation and/or wages.

 


Nearest Major Market: Carson City
Nearest Secondary Market: Reno